What is an Instagram Shadowban and How to Avoid it

What is an Instagram Shadowban and How to Avoid it

Part of being savvy is educating other bloggers and influencers on topics that affect our hard work. I’m constantly reading about social media, blogging, photography, new apps/technology because all these affect the creative content I produce. If you’re one of my fellow bloggers/influencers reading this, I’m glad you’re here and please share this post with your other blogger babes.

What is Shadowban?

It’s been around for over a decade, it started with Twitter, now it’s a hot topic on Instagram. Basically it’s when your Instagram posts are hidden from users who don’t follow you. If you get shadowbanned on Instagram, only you and your current followers will see your posts period. If you use hashtags, you won’t be visible to people who don’t follow you under that hashtag.

How did I get Shadowbanned?

  1. Using bots and buying followers
  2. Using the same hashtags too repetitively
  3. Using broken/banned hashtags
  4. Using software/services that violate Instagram’s terms of use
  5. Being reported by a user
  6. Big surges in account activity

How do I know if I’ve been Shadowbanned?

Use this TOOL to see if you have.

How do I avoid getting Shadowbanned?

Basically avoid the above six listed in “How did I get shadowbanned” but let’s break it down into more details.

  1. Keep your Hashtags fresh, don’t overly use the same ones over and over.
  2. Post your hashtags in your caption, not in the comments
  3. Only post 1-3 times a day
  4. Try not to edit your captions after you posted your photo
  5. Don’t go over the limit of liking more than 200 photos and commenting on 60 photos per hour, looks like spam
  6. Keep your account set to Personal, don’t switch over to Business. Word has it that this could be killing your engagement as well because Instagram is owned by Facebook, with a “business” account they most likely want you to use their paid features. Look at some of the top bloggers who still have a personal account: @fashionedchicstyling, @damselindior@thriftsandthreads, @blankitinerary. There’s a reason they haven’t switched over to business.

How do I check for banned/broken Hashtags?

Check out this list HERE and this infographic below.

Savvy Tip: Focus on your blog content, capture emails through your blog and be consistent with your content. You own your blog and have control over it. I know that brands look to your socials for validity but they also look at your blog content and YouTube videos. This is a whole other topic that I’ll post about another time.

Do you want to know how to create a successful blog the right way? Sign up HERE to be notified of my first online course launching end of this summer 2017.

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  • This is a great breakdown! Thanks for all the great info.

    XO, Cara
    http://neverskipbrunchblog.com

    • Glad you got something out of this Cara, thanks for stopping by, xo

  • Karissa Allen

    Thanks for sharing! Question: How legit do you think that shadow ban check is? Because it basically told me all of my posts were shadowbanned, but I asked someone who doesn’t follow me to search one of the hashtags I use and they were able to find me.

    • I know most articles online about shadowban are using this link to check the ban but you never know. Sometimes you need to clear your browser cache too.

  • This is extremely informative. I learned a lot. Thank you!

  • Amanda Maxwell

    I am kind of upset- I checked and almost all of my posts have been banned!!!! I think it is the overuse of hashtags and having them in the comment section. Staring tomorrow I will try something different. THANK YOU THANK YOU THANK YOU. Really so incredibly helpful.

    • Thanks for reading my post Amanda and glad it was helpful, xo

  • debbie_savage

    Oh, my goodness! Wow!!! I am speechless. I am trying to decide if I switch over to personal? Thanks for this post!
    xo Debbie | http://www.tothineownstylebetrue.com

    • Glad you found this informative Debbie…thx for reading, xo

  • Emily Soto

    Such a great post! Thanks for the tips!

    Emily
    withstyleandgrace.net

  • thanks a lot for this post! you saved my ass 😉

    The White Ocean

  • Dayna

    Wow thanks for sharing! Had no idea these certain things like this had major impact! xo Dayna // http://daysbyday.com/

    • I know right? Glad you read this and found it informative, xo

  • I had no idea shadowban was a thing! I’m definitely guilty of using the same hashtags over and over, and putting them in my comments and not my caption. So helpful, thanks so much for sharing this!

    Linda
    Blog || Instagram

    • I know crazy! Glad I could help, just trying to educate, xo

  • Susan

    Thabks for sharing Maria! Will definitely changed my account back to personal. These tips are so helpful.

  • This is so helpful, I actually switched back to personal for that reason!
    xo
    http://www.laurajaneatelier.com

    • MVL

      Thanks Laura for reading this, glad you switched back too. Social media is just out of control right now. I feel like I’m going back to the basics. Blogging daily, commenting on actual blog posts and uploading YouTube videos.

    • Thanks Laura for reading this, glad you switched back too. Social media is just out of control right now. I feel like I’m going back to the basics. Blogging daily, commenting on actual blog posts and uploading YouTube videos.

  • Great post! I was so surprised by some of the banned hashtags.

    http://www.stylecalling.com

    • MVL

      I know, I’m surprised at some of them too. Thanks for commenting doll, xo

    • I know, I’m surprised at some of them too. Thanks for commenting doll, xo